Editorial Standards at SleepMoment

How We Do What We Do


SleepMoment believes that getting high-quality sleep is absolutely essential to living a happy, healthy, and productive life, and we hope our content facilitates readers on their journey for more restorative sleep.

At SleepMoment, we don’t take sleep lightly. We won’t publish superfluous content, recommend sleep strategies that don’t have scientific backing, or promote products that we wouldn’t purchase ourselves.

Our writers and editors all follow rigorous guidelines and use uniform criteria to assess products and brands. Plus, we have sleep experts standing by to review articles that dive deep into sleep science, health, and wellness topics and data.

With our mission always in mind, we maintain the following editorial standards:

Sleeper-specific Information

Sleep is personal. The lifestyle changes that improve sleep quality for one person may make no difference to someone else, and a mattress that provides ample support to a back sleeper may fall short for someone who sleeps on their side.

For this reason, we strive to make our product recommendations and the information we provide as specific as possible. Our articles will help you identify your sleeper profile and find insights that are relevant to you.

Driven by Data

When it comes to sleep health, many people ask the same underlying questions: First, is the amount of sleep I get “normal,” and second, is it healthy? While we may not be able to answer these questions for everyone, we can present data that helps readers understand their habits and conditions and how these factors affect their sleep.

To inform our articles, we pull data from authoritative, trusted sources like:

  • Centers for Disease Control and Prevention and other government organizations
  • The American Sleep Association
  • Peer-reviewed research published by the U.S. National Library of Medicine/National Institutes of Health or well-established journals
  • Studies conducted by premier universities

In addition, SleepMoment is working with an independent research company, Drive Research, to collect and analyze data that we believe will help our readers. Stay tuned for updates on this research and the results of our upcoming surveys.

Researched and Unbiased Reviews

SleepMoment employs a pool of experienced writers and reviewers who conduct their own research and write brand and product reviews based on the standardized criteria. While we provide a basic framework for them to follow, they fill in the rest with their own opinions and insights. To inform their reviews, writers incorporate the following sources, when possible:

  • Physical trials*
  • Product descriptions and specifications provided by the seller
  • Certification criteria from independent organizations like the Global Organic Textile Standard (GOTS), Global Organic Latex Standard (GOLS), and Oeko Tex
  • Customer reviews both on and off the seller’s website
  • Online reviews from independent third parties

*To ensure the health and safety of our staff and the mattress retailers we work with, physical trials have been limited during the COVID-19 pandemic.

Approved by Experts

Why should you trust the editorial and informational content on our site? It’s expert-approved.

If an article contains in-depth information about the science of sleep or strategies for improving sleep, a professional reviews it before publication. You can click here to meet our experienced sleep experts—plus, you’ll see their names on any articles that they review.

We Love Reader Feedback!

Do you have a sleep-related question that you can’t seem to find the answer to? Is there a topic you’d like to see SleepMoment explore? Tell us about it, and we might just cover it in an upcoming article.