At its core, Purple is the partnership between the innovative Pearce brothers Tony, an aerospace engineer, and Terry, a manufacturing and design expert. The brand and its best-selling mattresses are both named for the hue of the super-comfortable material the brothers invented together.
In the early 1990s, the brothers developed a successful range of wheelchair cushioning called Floam, which is still used today. Floam can be found in sneakers, industrial knee pads, bag straps, surgical tourniquets, and many other places that require some extra cushioning.
In the two decades that followed, the brothers continued experimenting with pressure relief, leading to a breakthrough in sleep technology. In 2013, they invented hyper-elastic polymer, an incredibly durable and supportive material that is the mainstay of the Purple mattress. The polymer can be produced in significant quantities for little money, using a machine called the Mattress Max, found at the company’s headquarters near Salt Lake City, Utah. This innovation allows customers to enjoy a luxury mattress at a fraction of what they would usually pay.
The Pearce brothers are continually working on their line of sleep-related products. According to their mission statement, the goal of Purple is to “Help people live more comfortably no matter where they are or what they’re doing.” In other words, they aim to become a complete “comfort company.”